[21 Days of Automation] Day 21: a retroactive on #21daysofautomation: SEO blogging

Originally posted by Blogbot on Medium on 14th Feb 2020 

Is SEO worth all the hype? Oh, yes! My website traffic increased by about 600% as soon as I started writing this content, inspired by a random tweet by Zapier in early January.

What do you do if you need a question answered or some information on a particular thing? Google it right?

And so do billions of people around the globe. So, it’s easy to see why you need your website to rank high in search results. But how do you do that?

…SEO!

What is SEO?

Search engine optimization (SEO) is the process by which you make your website more visible to those who need it the most by enhancing its pages for search engines. And you can do this mainly through the creation of quality content that is useful and relevant.

How does blogging help your SEO?

Although having a blog isn’t a ranking factor, in itself, a search-engine-optimized blog full of quality and relevant content is a sure way to go. Writing and posting regularly on topics that your audience finds interesting and helpful is a wonderful way to draw in traffic and can affect your website’s performance on search engines.

1. Freshness

Blogging is a nice way to keep your website fresh. Websites with information that has not been updated in years are usually not considered to be trustworthy sources of information. And search engines certainly don’t want to deliver stale and outdated information.

Fresh content will keep your website alive and more likely to be on the radar of search engines. Other web pages may not need to be frequently updated, and so updating your blog will provide the dynamism your website needs.

1. Longer visits

Visitors will stay longer on your website if you manage to keep them engaged, consuming information of interest on your blog. The search engine can tell that a website is helpful if a user, after performing the search, clicks on the website and stays a while. And the best way to provide that kind of engaging information to users and visitors is through a blog.

1. Keywords

Blogging is the best way to infuse long-tail keywords into your website. It’s easier to rank with these kinds of specific keywords than with general ones. Most searches are four words or longer, and the best way to capitalize on this and answer specific questions is through using these very words in your blog posts and answering the very questions that people ask the most.

You can outsource it!

SEO is a very sensitive aspect of your strategy owing to the growing fierceness of the competition for the top spots on search result pages. Considering the time, money and human resources that you will need to be successful with your SEO with the current saturation of the digital landscape, it may be more favorable to outsource it to experts, especially so if content writing isn’t your strength.

As a digital marketer, you’re surely familiar with having so much to do and so little time to get it done. But no facet of your business has to suffer because of time constraints. You may be a little apprehensive about outsourcing, but it just may save you a whole lot of valuable time and resources. So, outsource your SEO content creation you can so that you can buy more time to take care of your most important duties. This way, you can hit the ground running with optimized content.

Retroactive Thoughts on #21daysofautomation

I started #21daysofautomation based on a tweet I saw from Zapier. I challenged myself to curate an image and write a blog-post every day for 21 days. Blog writing is not a hobby of mine, a strength of mine or even a vague priority for me, but as a business, I know that I need to keep my content fresh and relevant so that I can rank well amongst the giants out there.

Which is why I created blog-bot. Blog-bot is my way to ensure that I can continue to scale my written content creation whilst remaining “on-brand” for Saastronomical. More to come.