[21 Days of Automation] Day 11: Choosing the right automation platform

21daysofautomation blogbot v 0.2 Sep 25, 2022
[21 Days of Automation] Day 11: Choosing the right automation platform

Originally posted by Blogbot on Medium on 5th Feb 2020 

In 2020, we as automation professionals, have many tools at our disposal. There are several alternatives to Zapier available to choose from, and as someone who is always looking to improve my workflows and automation efficiency, I’ve tried many alternatives to Zapier, so I wanted to share my experience as part of this series.


[Editor's Note - Integromat ]

I’ve used Integromat in parallel with Zapier for quite some time now, and whilst I’ve yet to find something it can do, that Zapier cannot in terms of integrations, the interface is definitely something to bask in. A drag and drop interface that makes it very easy to understand a process. For now, the main thing holding Integromate back is the lack of support for less popular apps.



Automate.io is a solid option for automation, and I’ve personally used it to deal with some specific apps that hadn’t quite invested in their Zapier integration. The interface is clean, set up is quick and you get more tasks per month than with Zapier, so it’s a solid alternative for those looking for a narrower but deeper app selection than Zapier.

Work Super Smart with Automate.io


I’ve had an account with IFTTT for nearly 10 years, and it was probably the tool that really sparked my imagination when it comes to automation, but personally I’ve always found it limiting in its functionality. It seems to have always had a greater focus on personal and IoT devices, which for me is less valuable than automating things at scale. However — It is completely free, so that’s normally quite a good price for people looking for a gateway into automation.



Need an iPhone app for your automation? Course you do! Well, Workato has you covered. Workato is effectively positioned towards the Enterprise market and therefore surpasses all of the platforms we cover in this blog post in terms of features (e.g. it supports On-premise applications), and of course in terms of cost. I’ve been lucky enough to try Workato, and I have to say I’ve been impressed with the platform, but I haven’t yet found a use case to justify the $10,000 a year subscription.

Workato — Connect your apps. Automate your work.


Zapier is, of course, the most well known and well established of the cloud-app iPaaS API marketplaces, and it’s one that I’ve personally spent the most time using, and becoming familiar with. I have most of my daily, routine tasks automated with Zapier, and as someone who writes JavaScript and Python, it is very easy to get up and running with Zapier. I can say, from first-hand experience that their support team is excellent, and I don’t think there’s a wider selection of integrated apps on the market at the time of writing.

Zapier | The easiest way to automate your work

There are a wide array of ETL tools out there, and these are just a handful of the ones I’ve tried, which have a specific focus on “Trigger and Action” workflows. I can recommend all of the above tools as solid automation platforms, but what you choose will depend on your personal and/or business requirements.

What’s your favourite?