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When processing data manually, it is possible that certain steps will be skipped or performed incorrectly. Automation reduces the possibility of human error, which enhances accuracy. An automation is standardised so it ensures that activities are completed consistently and accurately.

Businesses may save a significant amount of money by investing in automation. Because machines and artificial intelligence (AI) can do difficult jobs quickly, you may avoid employing additional personnel. With automated business procedures, this excess savings may be channelled to the most important areas of your organisation.

Businesses may do more with less resources if they automate business operations. Process efficiency improves when company costs and operating time are reduced. Since automation takes care of uninteresting and repetitive tasks, employees can focus on crucial business operations - such as revenue-generating activities.

The most important thing for your business should be giving customers a great experience. Your goal should be to automate your customer management system so that you can better serve your customers. Customers will be happier and more likely to come back, which will make you more money. Machines are much more reliable than people because they never call in sick or forget to do a job.

When you automate your business, you can put all of the parts of the workflow on one dashboard so you can keep an eye on everything. This will help you track and improve the overall performance of your online business by letting you do simple tasks quickly and without spending much time.

Business process automation is all about making day-to-day tasks easier. Automation makes it possible to do a lot of tasks faster and in less time. For example, by using automated testing, test cases can be run in a few minutes instead of hours.

Before we can begin automating it's important we have a handle on what is automatable within our business. We will begin by covering some of the more common use cases for automation and understand how these can be applied to our business

A tool may have amazing marketing, a great onboarding process, and the best customer support one could ever hope for, but if you can't connect it to your other processes easily, it may not be the right one for us. In this section we will look at what to look out for when choosing an automatable tool. 

The fundamentals of automation are Triggers and Actions. Once we understand what we want to happen and when we want it to happen, we are 90% of the way to automation mastery. 

Understanding Custom Logic is critical if we don't want an automation to work the same way in every test case. In this section we'll understand how an automation can perform different functions depending on the data we feed it. 

When automating, there may be specific data we want to extract, or format in a standardised way. In this section we will discover how to format and extract data the way we want

As a bonus, we will cover some of the basics of Airtable, which is our absolute favourite database for building apps that power your business.